Seven Principles for Creating Insanely
Great Products, Services and Experiences

Bridging creativity and commerce,
this book will show you how to
truly Design Like Apple.

From his earliest days at Apple, Steve Jobs set the standard that all products should be “insanely great.” Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detail—from the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package. This is no accident; the entire Apple organization is designed to give top priority to design considerations.

Design Like Apple uncovers the lessons from Apple’s singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product’s context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business.

Seven Principles for Creating Insanely
Great Products, Services and Experiences
Seven Principles for Creating Insanely
Great Products, Services and Experiences

John Edson

John Edson is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients and teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.

Seven Principles for Creating Insanely
Great Products, Services and Experiences



Seven Principles for Creating Insanely
Great Products, Services and Experiences

August 2013

August 22, 2013
IDSA: Breaking the Rules

June 2013

June 4, 2013
Illumina Design Forum Speaker Series

June 19, 2013
DMI Conference in Santa Monica, CA

April 2013

April 20, 2013
IDSA Midwest Conference

February 2013

February 8, 2013
Presentation at Art Center in Palo Alto, CA

February 21, 2013
Presentation at the Innovation Learning Network

January 2013

January 8, 2013
Lehigh Business School Presentation

December 2012

December 4 & 5, 2012
New York media tour

November 2012

November 2, 2012
Design Interaction Symposium at Auburn University

September 2012

Updated September 15, 2012
Join the conversation and win "Design Like Apple"

Congratulations to our @lunardesign Twitter followers who won "Design Like Apple" by joining our conversation around the book's seven principles:


July 2012

July 10, 2012
Publication!

Design Like Apple now in stores, including Amazon, B&N and BAM.

July 12, 2012 6-9pm
Book Release Party

Join John Edson to celebrate the launch of his book “Design Like Apple” with food & drink. Books will be available for sale too!

Location: LUNAR  |  2012 16th Street, San Francisco, CA 94103

RSVP: amy@bigpicpr.com or at our Facebook page

Seven Principles for Creating Insanely
Great Products, Services and Experiences
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Seven Principles for Creating Insanely
Great Products, Services and Experiences